ADV 375 - Consumer Behavior

Institution:

Michigan State University

Subject:

Description:

Semester: Fall of every year, Spring of every year, Summer of every year Credits:Total Credits: 4 Lecture/Recitation/Discussion Hours: 4 4(4-0) Prerequisite: ADV 205 or RET 261 Restrictions: Open to juniors or seniors in the Department of Advertising, Public Relations and Retailing. Description: Theories of consumer behavior and their applications to advertising, public relations and retailing. Semester Alias: ADV 473 Effective Dates: FALL 2008 - SPRING 2010 View all versions of this course

Credits:

0.00 - 4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msu.edu

Phone Number:

(517) 355-1855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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