ADV 336 - Promotions and Sponsorships

Institution:

Michigan State University

Subject:

Description:

Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 330 or ADV 340 or ADV 350 or RET 261 or MSC 351 Restrictions: Open to undergraduate students in the Advertising major or in the Retailing major or in the Food Industry Management major. Description: Corporate communication activities used to elicit consumer response to a product and service mix. Non-traditional advertising strategies, cross-promotion strategies, and strategies for non-profit organizations. Effective Dates: SUMMER 2008 - SPRING 2010 View all versions of this course

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msu.edu

Phone Number:

(517) 355-1855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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