ADV 350 - Advertising Media Planning and Strategy

Institution:

Michigan State University

Subject:

Description:

Semester: Fall of every year, Spring of every year Credits:Total Credits: 3 Lecture/Recitation/Discussion Hours: 3 3(3-0) Prerequisite: ADV 275 Restrictions: Open to students in the Advertising major. Description: Introduction to advertising media planning. Characteristics of media, media terminology and calculations. Use of syndicated media research and development of media plans. Semester Alias: ADV 346 Effective Dates: FALL 2009 - Open View all versions of this course

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msu.edu

Phone Number:

(517) 355-1855

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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