BUS 208 - Public Relations

Institution:

St. Joseph's University New York

Subject:

Description:

The study of Public Relations and its role as a communications and marketing tool. Corporate image, external and internal communications, and firms' relationships with various organizations are explored. Case study analysis and practice in writing press releases and other corpo- rate communications are expected. Prerequisite: BUS 200 3 hours a week, 1 semester, 3 credits. Spring 2008, 2010

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjcny.edu

Phone Number:

(718) 940-5300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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