BUS 306 - Marketing Research

Institution:

St. Joseph's University New York

Subject:

Description:

A study of the various research methodologies used in solving mar- keting research problems. Includes Research Design and Data Collection Methods (surveys, questionnaire design, sampling) to enable the student to make the best possible decision in exploring solutions to marketing problems and opportunities. A complete Marketing Research report is required. Prerequisites: BUS 222, BUS 200 3 hours a week, 1 semester, 3 credits. Fall 2008, 2010

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjcny.edu

Phone Number:

(718) 940-5300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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