SCM 3323 - Purchasing and Buyer Behavior

Institution:

University of Oklahoma Norman Campus

Subject:

SCM-Supply Chain Management

Description:

Prerequisite: Marketing 3013 and declared Marketing or Supply Chain Management major. Consumer and organizational buying processes are examined. Individual and organizational decision-making frameworks, information technology, and the external environment are studied in the context of forming marketing strategies and tactics. Topics include make or buy decision making; supplier development and outsourcing; supplier evaluation, selection, and management; buyer-seller relationships; purchasing capital goods and services; international and electronic commerce; information processing; social and economic influences; preference formation and change; and image creation and positioning. (F, Sp)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ou.edu

Phone Number:

(405) 325-0311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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