SCM G6253 - Interorganizational Behavior

Institution:

University of Oklahoma Norman Campus

Subject:

SCM-Supply Chain Management

Description:

Prerequisite: Graduate standing and admission to Price College Ph.D. Program. Provides a strong foundation oriented toward understanding current theoretical and methodological approaches to various aspects of marketing management. In particular, course concentrates on interorganizational issues. The readings explore the major theories that examine the questions associated with how/why organizations seek relationships, how/why organizations manage these relationships. Therefore, the course material reflects a broad approach to marketing management with an "eye" toward interorganizational research. (F)

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ou.edu

Phone Number:

(405) 325-0311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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