MKT 3313 - Electronic Marketing

Institution:

University of Oklahoma Norman Campus

Subject:

MKT-Marketing

Description:

Prerequisite: Student must be approved for degree candidacy by Price College, 3013. Addresses how businesses use the internet and other computer technologies as marketing tools. The emphasis is on understanding the unique opportunities and challenges associated with electronic marketing in order to better implement a firm's overall marketing strategy. (Irreg.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ou.edu

Phone Number:

(405) 325-0311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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