MKT G6283 - Marketing Theory and Thought

Institution:

University of Oklahoma Norman Campus

Subject:

MKT-Marketing

Description:

Prerequisite: graduate standing and permission (Director, Price College of Business Graduate Programs). Reviews the major theoretical perspectives in marketing. Particular emphasis is placed on understanding and appreciating the historical development of marketing theory and thought. (F, Sp)

Credits:

8.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ou.edu

Phone Number:

(405) 325-0311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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