LSTD 3643 - Adapting to Changing Marketing Environment

Institution:

University of Oklahoma Norman Campus

Subject:

LSTD-Liberal Studies

Description:

Prerequisite: junior standing. Focuses on innovative strategy planning that helps businesses survive in increasingly competitive markets. An analysis of the individual consumer as a problem solver who is influenced by psychological variables, social influences, and the purchase situation. Also studies the number, size, location, and buying behavior of various types of organizational customers, and logistics activities and how they provide time and place utility to improve value to the customer. (F, Sp, Su)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ou.edu

Phone Number:

(405) 325-0311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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