JMC G5313 - Advertising Management

Institution:

University of Oklahoma Norman Campus

Subject:

JMC-Journalism & Mass Comm

Description:

Prerequisite: 5013 and graduate standing. Case-study approach to the problems in planning, developing, appraising and administering advertising and promotion activities. In-depth analysis of the problems and functions involved in managing the advertising function within an agency or within an organization. (Irreg.)

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ou.edu

Phone Number:

(405) 325-0311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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