JMC G5323 - Advertising Account Planning

Institution:

University of Oklahoma Norman Campus

Subject:

JMC-Journalism & Mass Comm

Description:

Prerequisite: 3303. Discussion and practice of the advertising agency function of representing the target audience. Emphasis on learning to think like a consumer. Incorporates creativity, market research, consumer behavior and critical thinking to help in understanding target audiences. No student may earn credit for both 4323 and 5323. (F)

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ou.edu

Phone Number:

(405) 325-0311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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