B AD G5273 - Marketing Management

Institution:

University of Oklahoma Norman Campus

Subject:

Description:

Prerequisite: admission to MBA program. Covers marketing concepts of use to MBAs. How management information systems can be useful to marketing managers will be included. Topics include pricing, product offerings, promotion, distribution and consumer behavior, as well as market segmentation and strategic marketing. (Sp)

Credits:

7.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ou.edu

Phone Number:

(405) 325-0311

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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