BUA 302 - Internet Marketing

Institution:

University of Maine at Augusta

Subject:

Description:

(Asynchronous via computer conferencing and electronic mail.) The Internet is a new, exciting, and powerful marketing tool. The Internet is filled with both opportunities and threats for every existing organization. The Internet is important as a planning tool and as a part of an organization's marketing mix. This course will explore the opportunities, problems, and techniques of marketing online. Prerequisite: BUA263 or permission of the instructor. CR. 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uma.edu/

Phone Number:

(207) 621-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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