BUA 265 - Principles of Advertising

Institution:

University of Maine at Augusta

Subject:

Description:

Presents an overview of the historical roots of advertising in its present legal and ethical environment; its role in the marketing function; media planning and technical considerations in use of print, broadcast and other media; creation and testing of copy layout; and application of above to various types of campaigns. Consumer campaigns, retail, industrial, corporate, political, social and cause advertising are touched upon. Prerequisite: BUA263. CR. 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uma.edu/

Phone Number:

(207) 621-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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