BUA 263 - Marketing

Institution:

University of Maine at Augusta

Subject:

Description:

This course is an introduction to the principles of marketing. Strategy and planning considerations are covered. Emphasis is on buyer behavior, the employment of the marketing mix to successfully reach that buyer, and the environment of marketing. Attention is paid to the goods, service, and not-for-profit sectors. Care is taken to address both similarities and differences among the sectors. This course makes use of numerous illustrations and examples. Prerequisite: PSY100. It is recommended that ENG101 be taken prior to or concurrently with this course. CR. 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uma.edu/

Phone Number:

(207) 621-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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