BUA 373 - Marketing Management

Institution:

University of Maine at Augusta

Subject:

Description:

Marketing Management brings together the basic concepts of marketing with those of strategic planning. In today's rapidly changing global environment managers understand that knowledge and innovation are no longer sufficient to guide the future of organizations. Basic marketing principles are coupled with approaches and tools for problem analysis through the analysis and discussion of marketing management cases, and the development of original marketing plans. Prerequisite MAT115, BUA263. CR. 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uma.edu/

Phone Number:

(207) 621-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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