MKTG 4360 - Health Care Marketing

Institution:

University of Central Arkansas

Subject:

Description:

An elective in the marketing major and minor. Course uses applications of basic theoretical and practical marketing knowledge to the health care industry and gives students an exposure to contemporary health care marketing literature. The goal of the course is to orient students to the marketing and management of health care services. The format of the course includes lecture, discussion, presentations by health care practitioners, and an in-depth examination of health care marketing and management literature. Prerequisite: Consent of instructor. Fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uca.edu

Phone Number:

(501) 450-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.