MKTG 4355 - Marketing Management

Institution:

University of Central Arkansas

Subject:

Description:

A required course in the marketing major and an elective in the management major. Focuses on applying marketing concepts to business cases and studying the managerial implications of product, pricing, distribution, promotion, and their relationships to customers and business environment. Uses lecture, discussion, and student group work/presentations. This course has been designated as the writing-intensive course for the marketing major. Prerequisites: MKTG 3350 plus 6 hours of marketing or consent of instructor. Fall, spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uca.edu

Phone Number:

(501) 450-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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