MKTG 3351 - Retail Management

Institution:

University of Central Arkansas

Subject:

Description:

An elective in the marketing and management majors and minors. The course is intended for students interested in key aspects of retail management. A lecture/discussion format is used to consider store-based and non-store retailing, retail market and financial strategy, retail location and site selection strategy, merchandise management, budgeting, retail buying, pricing, and customer service. Prerequisite: MKTG 3350 or MKTG 2350. Fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uca.edu

Phone Number:

(501) 450-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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