MKTG 3373 - Public Relations

Institution:

University of Central Arkansas

Subject:

Description:

An elective course in the marketing major and minor. Course surveys public relations strategies and tactics used as management tools and analyzes methods employed by profit and nonprofit organizations relating to stockholders, prospective investors, employees, communities, customers, and government agencies. Uses lecture, discussion, and a required group project. Prerequisite: MKTG 3350 or MKTG 2350. Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uca.edu

Phone Number:

(501) 450-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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