MKTG 4361 - Marketing Planning For Health Care Organizations

Institution:

University of Central Arkansas

Subject:

Description:

An elective in the marketing major and minor. Examines the process of developing a health care marketing plan and has the goal of equipping students with the knowledge of how to construct a business marketing plan. Uses a combination of lecture, discussion, presentations by health care practitioners, case studies, and a group project, which involves writing a business marketing plan for a health care institution. Prerequisite: Consent of instructor. Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uca.edu

Phone Number:

(501) 450-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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