MKTG 3356 - Fashion Merchandising And e- Commerce

Institution:

University of Central Arkansas

Subject:

Description:

An elective in the marketing major and minor. The course examines marketing fundamentals, retailing, and salesmanship as applied to the merchandising of fashion goods. Considerable emphasis on e-commerce, field trips, and guest lecturers. Class lecture and discussion are supplemented by students' going to market and presenting research dealing with fashion to designers. Prerequisite: Consent of instructor. Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uca.edu

Phone Number:

(501) 450-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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