MKTG 4354 - Customer Behavior

Institution:

University of Central Arkansas

Subject:

Description:

A required course in the marketing major. Examines demographic, psychographic, and cultural forces that influence the behavior of customers. Includes internal and external forces and explains the consumer decision process. Uses lecture, discussion, and a required group project. Prerequisite: MKTG 3350. Fall, spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uca.edu

Phone Number:

(501) 450-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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