MKTG 4370 - Fundamentals of Direct Marketing

Institution:

University of Central Arkansas

Subject:

Description:

An elective course in the marketing major and minor. The course provides an understanding of the strategies, tactics, processes, and technologies associated with direct marketing. Lectures, videos, and practical exercises are used in examining fundamental concepts, principles, business considerations, and associated practical applications. Prerequisite: MKTG 2350, MKTG 3350 or consent of instructor. Fall, spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uca.edu

Phone Number:

(501) 450-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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