TOUR 412 - Tourism and Events Marketing

Institution:

George Mason University

Subject:

Description:

Credits: 3 Provides understanding and tools for marketing and management of financial resources in entrepreneurial tourism enterprises. Includes market planning, business planning, feasibility assessment, investment analysis, basic accounting, and operational control. Prerequisites TOUR 200, TOUR 220, PRLS 310, and PRLS 410 Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmu.edu

Phone Number:

(703) 993-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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