SYST 696 - Customer Relationship Management

Institution:

George Mason University

Subject:

Description:

Credits: 3 Cross-Listed with PUBP 776 Focuses on the "front office" and its integration with the "back office." The modern world of e-commerce extends intra-enterprise integration as implemented in Enterprise Resource Planning (ERP) systems to include external constituents, such as customers, partners, and suppliers. This course is focused on modern system support for the demand chain and the value creation process that results from integrating the front office systems with the back office systemPrerequisites SYST 691. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmu.edu

Phone Number:

(703) 993-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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