PUBP 776 - Customer Relationship Management

Institution:

George Mason University

Subject:

Description:

Credits: 3 Cross-Listed with SYST 696/EEP 606 Focuses on front office integration with back office, and value creation process that results. Modern world of e-commerce extends intraenterprise integration as implemented in Enterprise Resource Planning (ERP) systems to include external constituents such as customers, partners, and suppliers. Course focuses on modern system support for demand chain. Prerequisites SYST 691 or equivalent. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmu.edu

Phone Number:

(703) 993-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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