MBA 722 - Consumer Behavior

Institution:

George Mason University

Subject:

Description:

Credits: 3 Examines behavioral science concepts to understand and predict customer decision making, including demographics, psychographics, attitude formation and change, perception, and learning. Emphasizes applications of product and service strategies, focusing on customer segmentation, satisfaction, and loyalty. Prerequisites Completion of MBA core requirements, or permission of instructor. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmu.edu

Phone Number:

(703) 993-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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