MBA 721 - Marketing Decision Systems

Institution:

George Mason University

Subject:

Description:

Credits: 3 Develops skills to plan and implement effective marketing research studies. Topics include research design, data collection, statistical analysis, and use of database systems. Offers perspective on how managers can use market data to develop successful product or service strategies. Prerequisites Completion of MBA core requirements, or permission of instructor. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Fall

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmu.edu

Phone Number:

(703) 993-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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