MBA 718 - International Marketing

Institution:

George Mason University

Subject:

Description:

Credits: 3 Addresses marketing process for products and services within major international markets. Topics include marketing mix strategies using standardization, localization, or globalization approaches. Emphasizes the introduction of service innovations and new products in the global market. Prerequisites Completion of MBA core requirements, or permission of instructor. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmu.edu

Phone Number:

(703) 993-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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