MAM 751 - Arts Entrepreneurship II

Institution:

George Mason University

Subject:

Description:

Credits: 3 Advanced lecture course in discovering and developing entrepreneurial skills in the artist and the arts. Special focus will be given to developing business financial planning skills, developing a funding strategy, and the marketing and sales of the arts. Assigned readings in the class will be augmented and supported by presentations, lectures, and meetings with successful art and non-art entrepreneurs in the region. At midterm, students will conceive, develop, and present three-year projected cash flows, income statements, accompanying financial assumptions, and funding plans for a for-profit or nonprofit business plan. The final project will include determining market verticals, targeting those verticals and building a multi-year event-based marketing campaign, which includes schedule and expenses. Prerequisites Arts Entrepreneurship I or permission of instructor. Notes The semester concludes with a 15- to 20-minute public presentation of their business financials and marketing campaigns before a panel of entrepreneurs and business and nonprofit managers. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmu.edu

Phone Number:

(703) 993-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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