AVT 414 - Corporate Design and Branding

Institution:

George Mason University

Subject:

Description:

Credits: 4 Fundamentals of branding and identity design. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphics standards guide. Prerequisites AVT 252 or 253, AVT 311, and AVT 395, or permission of instructor. Hours of Lecture or Seminar per week 2 Hours of Lab or Studio per week 4

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmu.edu

Phone Number:

(703) 993-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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