MKT 4480 - Product and Price Management

Institution:

California State University-Stanislaus

Subject:

Description:

(4 Units) Examination of product and price strategies in marketing. Topics include finding and creating product value, planning for new and established products, value in pricing, pricing for profit, life cycle pricing, and competitive cost and product advantages. (Formerly Seminar in Product and Price Management) Prerequisites: MKT 3410.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csustan.edu

Phone Number:

(209) 667-3122

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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