MKT 4400 - Consumer Behavior

Institution:

California State University-Stanislaus

Subject:

Description:

(4 Units) Examination of consumer and organizational markets and behavior. Topics include consumer decision process, industrial marketing process, internal and external buyer influences, target markets and segmentation, industrial and consumer marketing mix, and consumer and organizational strategies. (Formerly Seminar in Consumer and Organizational Buyer Behavior) Prerequisites: MKT 3410. (Spring)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csustan.edu

Phone Number:

(209) 667-3122

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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