MKT 4430 - Selling and Sales Management

Institution:

California State University-Stanislaus

Subject:

Description:

(4 Units) Planning, direction, and control of sales personnel and selling activities. The role of personal selling in the marketing of consumer and industrial products and services. Analysis of successful sales opportunities, characteristics, and techniques. Includes practices in sales presentation. (Formerly Seminar in Sales Management and Personal Selling) Prerequisites: MKT 3410.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csustan.edu

Phone Number:

(209) 667-3122

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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