MKT 4490 - Strategic Marketing Management

Institution:

California State University-Stanislaus

Subject:

Description:

(4 Units) Examination of the strategic and managerial role of the marketing manager in fostering a market driven orientation and in orchestrating the pursuit of a sustainable competitive advantage in chosen markets. (Formerly Seminar in Strategic Marketing Management) Prerequisites: MKT 3410.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csustan.edu

Phone Number:

(209) 667-3122

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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