KIN 485 - Promo & Mrktng Sports Programs

Institution:

California State University-Monterey Bay

Subject:

Description:

Effective Aug 27, 2007 View History Description: Covers the business of selling sport in our society. Explores the nuances of the sport business industry, sport management, and sport marketing. Describes and discusses the marketing mix: the strategic combination of four elements - product, price, place, and promotion - and segmentation, targeting, and position in the sport business. (Offered as needed). Units 3 Units Prerequisites, Corequisites, and Registration Restrictions: None

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csumb.edu

Phone Number:

(831) 582-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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