BUS 460 - E-Com Emerg Bus Models-Iss

Institution:

California State University-Monterey Bay

Subject:

Description:

Effective Feb 18, 2008 View History Description: Provides an understanding of emerging business models in electronic commerce. Looks at issues surrounding management of e-businesses, including market communication and customer relationship management (CRM). Explores social and ethical problems surrounding electronic commerce such as security-authentication, privacy-encryption, and safeguarding of intellectual property rights. Develops understanding of current practices in electronic shopping, distribution, and collaboration; and emerging global issues. (Offered in Spring, as interest warrants.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 305 AND BUS 306 AND BUS 308)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csumb.edu

Phone Number:

(831) 582-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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