BUS 471 - Customer Service Management

Institution:
California State University-Monterey Bay
Subject:
Description:
Effective Feb 18, 2008 View History Description: Focuses on quality customer service: what it is and how to deliver it, as a service provider and as a manager in any service-providing setting. Integrates various disciplines within business, such as human-resource management, strategic and ethical decision making, policy formation, and marketing. Asks students to utilize conceptual, analytical, data gathering, and decision-making skills, first by observational data collection of service encounters, and second by survey data collection in an actual service-providing organization. (Offered in Spring, as interest warrants.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 300 AND BUS 304 AND BUS 305 AND BUS 306 AND BUS 307)
Credits:
4.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(831) 582-3000
Regional Accreditation:
Western Association of Schools and Colleges
Calendar System:
Semester

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