BUS 321 - Electronic Commerce Mrkting

Institution:

California State University-Monterey Bay

Subject:

Description:

Effective Feb 18, 2008 View History Description: As businesses invest in web commercialization, firms are beginning to experience dramatic shifts in standard business practices caused by the emergence of a global electronic marketplace. What sorts of business and marketing models are firms applying in this new environment in a socially responsible and ethical manner? Focuses on the marketing issues surrounding commercialization of computer-mediated environments (CMEs) like the World Wide Web and other emerging electronic media. (Offered only as interest warrants.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 306)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csumb.edu

Phone Number:

(831) 582-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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