BUS 421 - Marketing Research

Institution:

California State University-Monterey Bay

Subject:

Description:

Effective Feb 18, 2008 View History Description: A practical, comprehensive, applied, and managerial approach to both quantitative and qualitative marketing research. Explores a step-by-step framework to defining problems, understanding ethical research considerations, preparing a research design and sampling, information gathering, interpretation, and analysis and report preparation in a domestic and international context. (Offered in Fall, as interest warrants.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 306)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csumb.edu

Phone Number:

(831) 582-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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