BUS 322 - Prod Managemt/Marketing

Institution:

California State University-Monterey Bay

Subject:

Description:

Effective Feb 18, 2008 View History Description: Focuses on the creation and development of innovative products that solve the problems of society in a leagal and ethical manner. Also, the necessary characteristics of businesses and markets associated with the success of such products. Develops effective personal skills and effective management and marketing competence. Investigates attributes of product success by scrutinizing the entire process of product creation, development, and launch. (Offered as interest warrants.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: (Prerequisites: BUS 306)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csumb.edu

Phone Number:

(831) 582-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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