BUS 373 - Hotel/Resort Sales,Adv,PR

Institution:

California State University-Monterey Bay

Subject:

Description:

Effective Feb 18, 2008 View History Description: Analyzes and applies the principles of sales, advertising, and public relations to hotel/resort operations. Project-based. Includes problem solving and solution techniques applied to factors that impact the sales, advertising, and public relations of the hotel/resort industry. (Offered in Spring, as interest warrants.) Units 4 Units Prerequisites, Corequisites, and Registration Restrictions: [Prerequisites: (BUS 306) AND (BUS 312 OR BUS 372)]

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csumb.edu

Phone Number:

(831) 582-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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