ORHT 472 - Mktg of Horticultural Products

Institution:

SUNY College of Agriculture and Technology at Cobleskill

Subject:

Description:

A study of marketing principles and strategies, marketing research, marketing channels, marketing services and specific markets for horticulture products such as greenhouse crops, florist crops, nursery crops, landscape commodities and turfgrass. The student will study current marketing practices used by producers, shippers, wholesalers, retailers and purveyors of horticulture services. The role of state and federal regulatory agencies will be reviewed. Additional course fees, including a field trip, are required. Prerequisite: ORHT172 or industry experience.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cobleskill.edu/

Phone Number:

(518) 255-5525

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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