MKHT 311 - E-Marketing

Institution:

SUNY College of Agriculture and Technology at Cobleskill

Subject:

Description:

E-Marketing is a major component of electronic commerce, the fastest growing area of business. As such, workers and students with expertise in this field are in great demand. This course provides an introduction to the field and explains the various roles of E-Marketing in an organization's total marketing program. Students will be trained how to specifically use the internet and related technology to strategize and implement research, advertising, merchandising, customer service and other marketing mix-related functions. This is a practical, hands- on course. It explores Internet technologies as products in and of themselves, as mass and personal communications tools, and as a distribution/transaction channel. It will also address user characteristics and behavior, direct marketing and online strategies for relationship marketing. The basics of web design will be introduced. Prerequisite: HOTL205 or BADM134

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cobleskill.edu/

Phone Number:

(518) 255-5525

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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