BADM 134 - Principles of Marketing

Institution:

SUNY College of Agriculture and Technology at Cobleskill

Subject:

Description:

An introduction to marketing and its role in society. Topics include the market, the consumer, the product, physical distribution, retailing, wholesaling, branding, labeling, pricing, government regulations, marketing information systems, marketing research, communications, marketing mathematics, the commodity exchange, and marketing management and strategies. Prerequisite: BADM131 or permissions of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cobleskill.edu/

Phone Number:

(518) 255-5525

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.