BADM 330 - Advertising and Promotion

Institution:

SUNY College of Agriculture and Technology at Cobleskill

Subject:

Description:

This course offers a detailed look at the role of advertising in the marketing mix, wtih special emphasis on the integrated marketing communications approach with consumers/customers; planning the advertising campaign; media selection; creating and managing advertising; economic, legal and social constraints on advertising for an organization. An evaluation of advertising expenditure from the view of the firm and the consumer are presented. Part of the course requirements is the promotion and media plan for an original product or idea. Prerequisite: BADM134 or permission of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cobleskill.edu/

Phone Number:

(518) 255-5525

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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