BADM 334 - Marketing Research

Institution:

SUNY College of Agriculture and Technology at Cobleskill

Subject:

Description:

Introduces marketing information systems and marketing research techniques currently employed by some major corporations in the United States. Included are methods for formulating a research project, designing a questionnaire, collecting data and analysis, and interpreting data for decision-making. Prerequisite: BADM134 or permission of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cobleskill.edu/

Phone Number:

(518) 255-5525

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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