AGBU 123 - Fruit & Vegetable Marketing

Institution:

SUNY College of Agriculture and Technology at Cobleskill

Subject:

Description:

The primary methods of marketing fruits and vegetables will be analyzed, such as contract sales, terminal markets, and roadside markets. Emphasis will be placed on roadside markets of commercial scale. Analysis of consumer characteristics, site selection, layout of facilities, sales techniques, and record keeping included. A five-week modular course designed primarily for students interested in fruit and vegetables.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cobleskill.edu/

Phone Number:

(518) 255-5525

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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